Subdued or Over the Top?

What I'm about to discuss has to actual conclusion to it. It can be a little annoying, I know, but the truth is there is no final decision that I can give you as to what is right and what is wrong. Still, I think that to make that decision yourself you need to know what your options are, which is my goal with this article.

I'm referring here to envelope printing, and exactly what you do with those envelopes.

I've received in the mail before two extreme opposites in the same area. The first is an envelope from a company with large letters written across the front of it letting me know what I'm going to find inside. The company name and logo are huge in the corner, and it might even have a small or large picture on it to further hit home whatever the topic of the envelope is.

On the other side of this I've received envelopes that are very subdued with only a single sentence on it letting me know what to expect, and the company name and logo in the bottom or top corner of the envelope. It doesn't scream its message, but merely tells it to me in a normal tone of voice.

Both are meant to get me to open that envelop and see what the real message is inside. The outer shell is only meant to grab my interest and make me want to open it up and read on.

As I said at the very beginning, I can't tell you which one is right, and of course, there is plenty of middle ground. I've seen envelopes running the whole gamut between the over the top screaming ones to the very subdued, more elegant ones.

Each style has an advantage to it, and I would say in the end the best way to figure out which type of envelope printing is right for you will depend on your customers.

If you know your customers prefer the loud messages, or this has proven to work in the past, then you know what to go for.

Not all companies are going to be so sure about this, though, which means a test will be in order to find out what really works for you. I would suggest that the first time you get envelope printing done you get a few different orders with a variety of designs on them. Do a few test runs with each design and see what your response end up being.

This is the best way to find out what will work for your company. I wish I knew of a perfect solution, but trial and error will be the only surefire method of deciding what you need to use.

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